Real case scenarios examples

1. Track a campaign on Meta Ads (Facebook / Instagram)

Goal: Understand how a paid campaign on Meta performs compared to other channels.

Where the link lives: In your Meta Ads (Facebook or Instagram) as the ad destination URL.
What you learn in Litlyx:
- How many visits and conversions this specific campaign generates.
- How it compares to Google Ads, email, or organic social.

Recommended UTMs:

Example URL:

https://yourwebsite.com/?utm_source=meta&utm_medium=cpc&utm_campaign=summer_launch_2026&utm_content=image_blue_cta

Use this URL as the final destination in your Meta ad. Litlyx will attribute traffic and results to this campaign.

Goal: Measure how much traffic and how many signups come from your profile link.

Where the link lives: In your Instagram or TikTok bio (or a link-in-bio tool).
What you learn in Litlyx:
- How effective your profile link is at driving traffic.
- How it performs over time as you change content or followers grow.

Recommended UTMs:

Example URL:

https://yourwebsite.com/?utm_source=instagram&utm_medium=profile&utm_campaign=link_in_bio

You can also create separate campaigns like link_in_bio_q1_2026 to track performance over different periods.

Goal: Track how many people visit and convert from your email newsletter.

Where the link lives: In the body of your newsletter email.
What you learn in Litlyx:
- How much traffic comes from newsletters vs other email types.
- Which specific product updates drive signups or usage.

Recommended UTMs:

Example URL:

https://yourwebsite.com/changelog?utm_source=newsletter&utm_medium=email&utm_campaign=product_update_april_2026&utm_content=primary_cta_button

You can create variants such as utm_content=text_link to compare button vs text link performance.

To make these scenarios work for you:

Keep naming consistent: reuse email, cpc, social, referral, etc.
Encode the channel and intent:
- utm_source → the platform (Meta, Reddit, newsletter, partner name).
- utm_medium → the type of traffic (cpc, email, profile, community, referral).
- utm_campaign → the specific initiative (launch, sale, update, partner program).
- utm_content → optional, to distinguish creatives, placements, or sub‑sources.
Test each link before launching:
- Click it yourself.
- Confirm the page loads correctly.
- Check in Litlyx that visits show up with the right UTM values.

Once these are in place, your Litlyx dashboards will give you a clear view of which real‑world actions and campaigns actually move the needle.