> ## Documentation Index
> Fetch the complete documentation index at: https://docs.litlyx.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Real case scenarios examples

> See practical, real-world examples of how to use UTMs with Litlyx across different channels.

## 1. Track a campaign on Meta Ads (Facebook / Instagram)

**Goal**: Understand how a paid campaign on Meta performs compared to other channels.

* **Where the link lives**: In your Meta Ads (Facebook or Instagram) as the ad destination URL.
* **What you learn in Litlyx**:
  * How many visits and conversions this specific campaign generates.
  * How it compares to Google Ads, email, or organic social.

**Recommended UTMs**:

* `utm_source=meta`
* `utm_medium=cpc`
* `utm_campaign=summer_launch_2026`
* `utm_content=image_blue_cta` (or any creative identifier)

**Example URL**:

```text theme={null}
https://yourwebsite.com/?utm_source=meta&utm_medium=cpc&utm_campaign=summer_launch_2026&utm_content=image_blue_cta
```

Use this URL as the final destination in your Meta ad. Litlyx will attribute traffic and results to this campaign.

***

## 2. Add a “link in bio” UTM (Instagram / TikTok)

**Goal**: Measure how much traffic and how many signups come from your profile link.

* **Where the link lives**: In your Instagram or TikTok **bio** (or a link-in-bio tool).
* **What you learn in Litlyx**:
  * How effective your profile link is at driving traffic.
  * How it performs over time as you change content or followers grow.

**Recommended UTMs**:

* `utm_source=instagram` (or `tiktok`)
* `utm_medium=profile`
* `utm_campaign=link_in_bio`

**Example URL**:

```text theme={null}
https://yourwebsite.com/?utm_source=instagram&utm_medium=profile&utm_campaign=link_in_bio
```

You can also create separate campaigns like `link_in_bio_q1_2026` to track performance over different periods.

***

## 3. Newsletter “Product Update” campaign

**Goal**: Track how many people visit and convert from your email newsletter.

* **Where the link lives**: In the body of your **newsletter email**.
* **What you learn in Litlyx**:
  * How much traffic comes from newsletters vs other email types.
  * Which specific product updates drive signups or usage.

**Recommended UTMs**:

* `utm_source=newsletter`
* `utm_medium=email`
* `utm_campaign=product_update_april_2026`
* `utm_content=primary_cta_button`

**Example URL**:

```text theme={null}
https://yourwebsite.com/changelog?utm_source=newsletter&utm_medium=email&utm_campaign=product_update_april_2026&utm_content=primary_cta_button
```

You can create variants such as `utm_content=text_link` to compare button vs text link performance.

***

## How to adapt these examples

To make these scenarios work for you:

* **Keep naming consistent**: reuse `email`, `cpc`, `social`, `referral`, etc.
* **Encode the channel and intent**:
  * `utm_source` → the platform (Meta, Reddit, newsletter, partner name).
  * `utm_medium` → the type of traffic (cpc, email, profile, community, referral).
  * `utm_campaign` → the specific initiative (launch, sale, update, partner program).
  * `utm_content` → optional, to distinguish creatives, placements, or sub‑sources.
* **Test each link** before launching:
  * Click it yourself.
  * Confirm the page loads correctly.
  * Check in Litlyx that visits show up with the right UTM values.

Once these are in place, your Litlyx dashboards will give you a clear view of **which real‑world actions and campaigns actually move the needle**.